Blue Ocean Training Series

1. Blue Ocean Change Management

Introduction

 

Blue Ocean is not only a strategy to adopt in order to cope with current competitive environment in business: rather, it reflects a new paradigm in which we all have to face organizational change in order to excel in the market. However, it is not easy to face the change process as it is human nature to act against any kind of change in terms of organizational behavior. Thus, it would be vital to acquire the necessary skills to handle change while promoting team solidarity at the same time. This workshop aims at using the blue ocean angle and providing the skill set in handling organizational change.

Objectives

Upon completion of the programme, participants should:

- Understand the concept of Blue Ocean in the area of change
- Learn about the basics of change
- Acquire the techniques in handling change with Blue Ocean’s principles
- Understand team dynamics and be able to apply the approaches learnt to solve problems during change

Target

This workshop aims at executives who want to apply Blue Ocean management philosophy in the change process.

Methodology

Lecture, exercise, games and case studies

Content Outline

 

1. Concept of Blue Ocean

 

- Why Blue Ocean
- The changing paradigm of business
- Value innovation in change management process

2. Selecting the change model

 

- Assessing the readiness for change
- Identify the drivers and key areas for change
- The role of “Tao” in change

3. Selecting the change message

- Use of 7S model in change management
- BEACH Principle in communicating the message
- Equipping the staff


4. Handling resistance effectively

- Nature of resistance
- Creating incentive for change
- Changing culture by setting example

5. Sustaining change with Blue Ocean Mindset

- Review and corrective actions
- Ad hoc changes vs. perpetuating changes
- Coaching staff for best performance

2. Blue Ocean Creativity & Problem Solving

Introduction

Businesses in the 21st century are faced with challenges posed by globalization, “hi-tech”, information revolution and digitization. As a result, competition is keener than ever and there is no way out from the “Red Ocean” paradigm. Some corporations have started to explore the paradigm of “Blue Ocean” where they can find room to grow, good profit to be reaped and an alternative route to succeed. Blue Ocean definitely the way to go in the future for corporations and it is time for us to change our paradigm and embrace the new way of thinking with the use of new tools for exploiting the Blue Ocean opportunity.

 

Blue Ocean Problem Solving and Decision Making workshop aims to put together the notions of value innovation, problem solving and decision making and provide a new way of managing our business and management problems so that we can excel in the new paradigm of Blue Ocean.

Objectives

 

Upon completion of the workshop, participants will:
- Have a better understanding of the concept of Blue Ocean
- Learn how the principles of Blue Ocean will change the way we perceive “solutions’ in problem solving
- Be able to apply tools for Blue Ocean Problem Solving and Decision making
- Know how to apply what they learn in daily business decision making activities

Target audience

Executives who have to solve problems and making competent decisions


Methodology: Lecture, Games, Exercise and Video

Outline

 

1. The New Paradigm of Blue Ocean in Management
- The four drivers of businesses in the 21st century
- Paradigm shift towards the Blue Ocean Approach
- Principles of Blue Ocean Problem Solving and Decision Making

 

2. Locating Problems and Solutions
- Identification of problem
- Ways to diagnose and analyze problems
- Different levels of thought in problem solving

 

3. The Use of Creative Tools
- The tools of AS-PO
- Applications of AS-PO
- Using AS-PO to solve problems

 

4. The Workflow of Blue Ocean Decision Making
- Look at problems from alternative angles
- How to simplify problems
- Assess the pros and cons of alternatives

5. Application of Blue Ocean Decision Making
- The New Angle of Decision Making
- Assessing risks
- Implementing Blue Ocean decisions

3. Blue Ocean Approaches to Strategy Execution

Introduction

In a world where competition is getting tougher every day, corporation needs to think of the best ways to use their resources effectively. The world renowned Japanese Strategist Ohmae Kenichi recently said that the old model of strategic management no longer fits the modern way of how the business world operates and we need a complete new model to cope with future business environment. This workshop applies the blue ocean principle and tries to introduce a new way in leading , formulating and execution of strategies.

Objectives

By the end of the course, the participants will:

• Have a clear understanding of how Blue Ocean strategy is critical to the success of a corporation
• Appreciate the Blue Ocean strategic leadership and thinking models in handling modern business issues
• Learn how these models can be used to work out effective strategies
• Be able to apply and execute these tool sets to daily business operations

 

Training Methodology

Lecture, role-play, exercises, case studies and discussions

Outline

1.     The 21st century paradigm shift

-       Problems of Red Ocean Competition: “Over-competition” and

       “Over- efficient”

-       The Blue Ocean Principle of Strategy Deployment

-       Emergency of Blue Ocean Approaches to Strategy Execution

 

2.     Strategic Thinking In Adversity

-       Understanding the External and Internal Drivers of change
-       Macro-environmental Trends and Forces
-       Applying PESTLE and Trend analysis


3.    The Diagnostic Tool for building Blue Ocean Strategy

-      The Strategy Canvas
-      Four Actions Framework
-      ERRC Grid: Eliminate – Reduce – Raise - Create

4.    Implementation of the Blue Ocean Strategy

-      6 Principles in Implementation of Blue Ocean Strategy
-      Executing the Blue Ocean Strategy
-      Overcome Key Organizational Hurdles

4. Blue Ocean Strategic Thinking Workshop

Introduction

In a world where competition is getting tougher every day, corporation needs to think of the best ways to use their resources effectively. The world renowned Japanese Strategist Ohmae Kenichi recently said that the old model of strategic management no longer fits the modern way of how the business world operates and we need a complete new model to cope with future business environment. This workshop applies the blue ocean principle and tries to introduce a new way in formulating strategies.

Objectives


By the end of the course, the participants will:

• Have a clear understanding of how Blue Ocean strategy is critical to the success of a corporation
• Appreciate the Blue Ocean strategic thinking models in
handling modern business issues
• Learn how these models can be used to work out effective
strategies
• Be able to apply these tool sets to daily business operations

 

Training Methodology


Lecture, role-play, exercises, case studies and discussions

 

Outline

 

1. The 21st century paradigm shift
• Problems of “Over-competition” and “Over-efficient”
• Managing the future trends
• The Blue Ocean Principle of Strategy Deployment


2. Ohmae Kenichi’s Strategic Thinking Model
• Strategic Analytics: The rational approach
• The Reverse Thinking Process
• Radical change in strategies


3. Enhancing the “Innovative Factor” in Blue Ocean
Strategic Thinking

• Working on 3Bs: “Bold Perception, Bold Decision,
Bold Action”
• Use of Innovative Tools to seek new perception
• Twisting things around to gain new insight


4. Selection of Strategies

• Establishing the Blue Ocean Strategy Map
• Maximizing resources and outcome
• Linking strategy to office dynamics


5. Implementation of Blue Ocean Tactics

• Use of Tactical Formulation Tools
• Monitoring and Adjusting
• Perpetuating learning culture in strategic thinking

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